Our Story

Four generations of the Wolfe family have created a tradition of entrepreneurial spirit, sportsmanship, growth, and social consciousness established by its founder, F.J. Wolfe, back in 1921. The first business venture, Wolfe's Auto Service, quickly grew beyond just repairs.

In 1925, Edmonton Motors Ltd. was established as an automotive dealership. It was known as the “Crossroads of the World”, serving those in the Edmonton area and Northern Alberta. In 1930 F.J. expanded and moved its location in order to facilitate growth.

In the late 1940s F.J. built the iconic Edmonton Motors location on Jasper Avenue and 116 Street. Edmonton Motors became the oldest Chevrolet and Cadillac dealership in Western Canada, offering a variety of services from new and pre-owned vehicle sales, fleet sales, financing, parts, and service, and created its own in-house registry.

Edmonton Motors was successful because F.J. built its presence and identity on trust and integrity. In reflecting on the success and community contributions of this past century, the 4th generation of Wolfe family leadership has decided to rebrand all of their automotive dealerships to lead with the Wolfe name.

Over the past 100 years we have seen a full transformation from a Service Station in the heart of Edmonton to operating Seven award-winning dealerships and accompanying businesses across Canada and the United States. As we look towards the future we also want to celebrate all the achievements of the past. Apply Now

LAUNCH YOUR CAREER IN...

“Working at Wolfe Automotive Group has been an amazing journey. Starting as a Marketing Coordinator, I’ve been fortunate to grow into the Marketing Manager role thanks to supportive leadership and an incredible team. From day one, I’ve felt valued and empowered to take on challenges and make an impact.What stands out most to me is the collaborative environment—leaders encourage innovation, and teammates always have your back. Wolfe isn’t just a workplace; it’s a community that celebrates growth and success. I’m proud to be part of this company that truly values its people and their potential.”

Robbie Rousson Digital Marketing Manager

“I feel fortunate to be a part of the Wolfe Automotive Team. Starting as a part time receptionist while I was finishing my university degree, I have been afforded many opportunities to grow and progress in my career with my current position being fulltime in our finance department. The Wolfe Automotive leadership team encourages collaboration and team work, fostering a culture of mentoring among staff. I look forward to each work day as there is always a new opportunity to embrace, with a team that inspires and supports each other.”

Mataya Cuckow Finance Manager - Wolfe Calgary

“With over a decade in the automotive industry, my journey began at Wolfe Collision, where I honed my skills in management and operations. I later had the privilege of leading Wolfe Detail and Accessories, expanding its reach and enhancing customer offerings. Today, I proudly serve as General Manager at Wolfe Cadillac Edmonton, where I work alongside a talented leadership team, combining my passion for cars with a commitment to delivering exceptional customer experiences. Wolfe Automotive Group has been more than a workplace—it's been a place to grow, lead, and thrive..”

Nathan Murti General Manager - Wolfe Cadillac Edmonton

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